FREQUENTLY ASKED QUESTIONS
The City of West Palm Beach is creating an economic opportunity by funding a series of 12 pop-up stores in Downtown West Palm Beach, while curating talent to activate these underutilized spaces.
The program has three main goals:
- to lower the barrier to rent storefronts by allowing smaller square footage and multiple tenant structure;
- to provide technical business assistance and marketing to the winners; and
- to collect data that can assess and improve the economic model of “pop-up to rent.”
The 12 for 12: Pop-up to Rent Business Competition is open to all legal U.S. residents, 21 years of age or older at the time of entry. Employees and temporary employees of the West Palm Beach City or other Contest sponsors and their immediate family are not eligible to apply to the contest.
If you want to pursue a new creative business idea, or have a business that is looking to expand, this competition is for you. You can apply as an individual or with additional business partners.
A pitch is a way to deliver a business plan verbally. For Phase 1, we are asking entrepreneurs or a group of entrepreneurs to present and describe your business idea in a 30-second video format.
The 12 for 12: Pop-up to Rent program will be part of an open plan project being built out at 314 Clematis Street, the space will be opening in Fall 2018 as The Thoroughfare.
OPEN CALL FOR PHASE 1 BUSINESS PITCH: Monday, January 29, 2018
DEADLINE PHASE 1: Monday, March 26, 2018 at midnight
SEMI-FINALISTS PHASE 2: Monday, April 23, 2018
DEADLINE PHASE 2: Sunday, May 20, 2018 at midnight
FINALIST ANNOUNCEMENT: August 2018
Motionloft cameras will measure pedestrian flow near the project’s cluster location to understand increase and decrease of foot traffic. We will also collect data on sales, as well as, survey tenants and people that attend events in the space throughout the first year of the project.
If you want to provide an in-kind contribution or sponsor business development or financial advising workshops, please use our contact form, submit your name, contact information, and write Community Sponsor on the subject line. Please add a link of your website or LinkedIn for credentials and briefly tell us your idea. We will contact you shortly.
Please use our contact form, submit your name, contact information, and write General Inquiry on the subject line. If you have a specific question about the competition, please write Business Competition on the subject line and one of our team members will answer your question(s).